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Once you get people into your craft show booth, it is important to make the sale. While you never know if the person who heads in is going to make a purchase, you might be able to increase the chances by coming up with interesting and unique displays that attract the customer to your crafts.
It isn’t easy. You need to use your imagination, and you also need to use a little bit of creativity and marketing savvy in order to get those valued customers to open up their wallets and purses in your craft show booth.
1.) Display in surroundings – Let’s say you are a potter, and you are trying to sell your flower pots for the upcoming spring flood of gardening gifts. Why not take a half dozen planters (or more) and plant a beautiful array of flowers and plants in them? When people can visualize how the planter is going to look in their yard, they are usually more inclined to make a purchase. Help people ‘see’ your craft in their homes, and you increase the chance of a sale.
2.) Mannequins for clothes – This is a little bit of an offshoot of the last one, however I think it does bear mentioning. If you are making clothes or scarves or handkerchiefs, it is always helpful to display these wares on something that would show the buyer how it might look on them. No space for mannequins? All of your staff should be wearing the items you are selling. Here’s another tip: create an ‘outfit’ for the mannequin, so people can see how to accessorize or put the piece...
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